When you are creating services, real estate marketing information, blog content, and really anything regarding your real estate business, it’s imperative that you understand exactly who your ideal clients are. These are truly the only people who matter when you create any type of product, service, video, sales copy or informational piece.
To ensure that you are successful, try these following tips to boost your real estate marketing strategy by marketing to who matters.
Create several audience personas based on your target audience and where they are in their buying cycle and in your real estate marketing funnel. You’ll want to know their name, demographics, what keeps them up at night, and what their intent is depending on where they are in their buying cycle.
You’re never selling what you think you are. It’s not a tool. It’s not a book. It’s not even a widget. Instead, you’re selling the promise of a solution. You’re selling the ability to sleep at night. You’re selling time freedom. You’re selling a solution that will help your ideal audience. Your real estate marketing strategy should reflect all of that!
This is one of those “You’re leaving money on the table!” Data is king and if you already have your real estate business established, you are in luck because if you’ve installed Google Analytics (hopefully). By doing this you can find out more about the people who are engaging the most with your content, purchasing your products, using your services, and visiting your website.
[Learn about 13 Real Estate Content Marketing Mistakes to Avoid]
Set up Google alerts so that if your brand name or your personal name (depending on how you do business) is mentioned, you’ll get notifications so that you can view it. You can learn a lot about your audience this way. Ask your friends/following real estate questions and answer them on social media platforms! Your real estate marketing strategy should include social media awareness and earned media.
This is one of my favorite! When you create content, focus on your target audience and how you can help them solve their problems. You can teach them about their problems, why they matter, and how to solve them with the content you share. When you do this, they’ll feel like you get them. And the content will resonate with them, causing them to move through their buying cycle faster.
So, are you interested in learning more and becoming a real estate marketing master? Head over to the Agent Tools tab on my website for more strategies, techniques, and information about real estate marketing.
I began real estate at the age of 18, like many agents, this was not my first career choice. At 18, the world was still very new to me and the real estate industry even more so. I realized that in order to be successful in this industry you must surround yourself with the right people. I was blessed to have great mentors but I found a common problem among myself and my peers. The lack to lead generation skills. It is for that reason that I have decided to build this community and share my knowledge with the world.